Art is the future, or so you might think. Many artists often struggle to earn their money, mostly due to them not knowing how to sell their art. The world made that easier for the artists, music as well as painters and digital artists.
The modern world enabled many businesses and many individuals to seek their luck online. Some do so on a daily basis, betting and gambling online. But these people often thrive because they get informed. They can read more about the bonus on this or that site and end up knowing more than the average bettor.
For aspiring artists who want to sell their art online, they too should get informed. Here are some ways you could improve selling your art online.
The Right Message
The world is full of unhappiness and depressing content. You don’t want your content to be like that. This doesn’t have to do with your art, but rather what you post on social media and how you handle your online persona. A dose of positivity can go much longer than constant whining and complaining about how things aren’t going your way. Most people aren’t doing well, but those who take the time to improve their message, often have more success. Remember to stay positive.
Social Media Marketing
You shouldn’t consider hiring an actual professional to do your social media marketing, but that doesn’t mean that you shouldn’t take your time and invest into advertising your own art on social media platforms.
Platforms like Facebook, Twitter, Instagram, even Pinterest, are more than enough to get you coverage.
Maybe even YouTube. Streaming creation of digital art which you would create in any circumstance is better than not streaming it. The more followers, the better.
Have Your Own Site
Having a site is important for anyone planning to do business online. Whether you are an online retailer or an artist. Your own online presentation is important, especially if someone wants to contact you for a commission. You might not want to do commissions, but you can display your own art, as you prefer it, on your own site. There are various ways to build an online presentation, like WordPress, which are free. Other platforms even create the site for you. There are relatively easy solutions for those who have no idea what web development is all about.
Online Art Galleries
In order to sell online, you should probably use already established platforms to advertise your art, basically. They most likely have fees, a percentage or a fixed fee which is deducted from your art’s price, like most sites which offer hosting and advertising services for your products, but that is to be expected.
You should consider hosting your art in different galleries because investing into a single platform can be a good way to run out of business. This is never a good idea, and as the saying goes, one shouldn’t keep all their eggs in a single basket.
Having your own site is a must in today’s world, if you plan on doing business online. Using social media to advertise your art and yourself is also obligatory. You should also consider having positive messages rather than negative ones. Finally, online art galleries are the way to go for any artist, upcoming and already established.
